Michael Shoniker is a Charlotte, North Carolina-based executive and entrepreneur with over sixteen years of experience spanning retirement plan consulting, investment strategy, small business leadership, and wellness services. At Broadstreet Global Advisors, he manages 401(k) Client Relations and directs participant education, offering a thoughtful, personalized approach to financial literacy. His experience in the 401(k) space has equipped him with a deep understanding of regulatory frameworks, tax advantages, and plan design. Michael Shoniker’s work consistently reflects a desire to empower clients through education and tailored retirement strategies that secure their financial futures.
At Broadstreet Global Partners, he also serves as Vice President of Business Development, concentrating on the Registered Investment Advisor space. He offers alternative investment solutions to advisors managing high-net-worth portfolios through platforms like Charles Schwab. These opportunities span private equity strategies for infrastructure, development, and real estate growth. His work helps diversify portfolios and provide exposure to promising long-term asset classes. He is known for his ability to create synergy between investment platforms and advisors, offering scalable solutions that meet the demands of sophisticated investors while maintaining a strong focus on performance and trust.
He also owns a float therapy spa in Charlotte, which has emerged as a premier destination for individuals seeking physical relief and mental rejuvenation. The spa’s specialized pods feature concentrated Epsom salt solutions, creating a zero-gravity, sensory-deprivation environment. The therapy is used to reduce stress, improve sleep, accelerate physical recovery, and manage trauma-related conditions. His foray into wellness was driven by a passion for helping people heal and optimize their health. The spa has quickly gained recognition as a valuable resource in the local community for those committed to holistic well-being.
Before establishing himself as a business owner, he spent several years as a high-performing sales professional for a major corporation. During that time, he earned ten President’s Club awards and frequently ranked among the top salespeople in the country. His ability to build relationships, exceed targets, and mentor peers made him a standout contributor. These experiences equipped him with the skills to launch and sell two successful businesses. Later, he expanded the True REST brand to Fort Mill, SC, proving his ability to grow across geographic markets. His entrepreneurial accomplishments stem from a commitment to excellence and a deep understanding of market needs.
A strong advocate for giving back, he has used his float spa to provide over 2,500 free sessions to veterans, helping them manage PTSD through natural, non-invasive therapy. He designates a day for veterans to float at no cost each month. During the COVID-19 pandemic, he donated over 500 additional sessions to front-line workers, including healthcare professionals and emergency responders. In total, these contributions have exceeded $267,000 in value. He has also donated hundreds of sessions to local charities, with causes ranging from mental health and youth development to breast cancer awareness and autism support. His philanthropic efforts are a core part of his business mission.
In 2023, he launched a consulting firm to assist small businesses in reducing costs and improving efficiency in key operational areas. The firm focuses on services such as outsourced payroll, benefits management, and human resources. He uses his finance background as president to identify inefficiencies and implement scalable solutions that drive measurable improvements. He works closely with business owners to streamline back-office processes and ensure compliance with regulatory standards. His practical, results-driven consulting approach helps businesses focus on growth while maintaining operational excellence. The firm is already gaining recognition for its effectiveness and integrity.
Earlier in his career, he worked as a Regional Sales Representative for a national payroll and benefits company. He focused on consulting small businesses about the benefits of offering retirement savings plans and explaining the advantages of pre-tax contributions. He was named Rookie of the Year and quickly earned a top-ten ranking nationwide, a testament to his ability to connect with clients and deliver results. His time in that role helped shape his communication style, product knowledge, and client relationship skills—all of which remain cornerstones of his professional identity today.
Family plays a central role in his life. He is a devoted husband and father who believes in maintaining a strong personal foundation while pursuing ambitious goals. In his time, he enjoys staying active, playing golf, reading, and following both sports and business news. He regularly listens to podcasts on wellness, entrepreneurship, and football and is a passionate supporter of his favorite quarterback and team. Travel is another passion, allowing him to explore new places and create lasting memories with his loved ones. His lifestyle reflects his belief in balance, discipline, and lifelong learning.
He earned his bachelor’s degree from the State University of New York at Fredonia, where he majored in Business Administration and focused on finance and economics. He maintained a GPA of 3.5 and participated in the Business Club, Economics Club, and the Delta Mu Delta International Business Honor Society. He was also active in the Financial Management Association and the American Marketing Association. These academic experiences shaped his understanding of business fundamentals and built the foundation for the career that followed. His education gave him the tools he needed to navigate multiple industries with confidence and adaptability.
Michael Shoniker continues to set a high standard for leadership, service, and strategic thinking. Whether advising high-net-worth investors, supporting small business operations, or creating healing environments through float therapy, he leads with purpose and principle. His career is a reflection of both professional achievement and personal integrity. Michael Shoniker remains a trusted leader and innovator across every area he touches.
Episode 117: True Rest Float Spa and Stress Relief in Charlotte
